Artwork Guidelines

Artwork Submission
There are several options for submitting art files:

1. Upload files to website along with order form. (most preferred)
2. Upload files to our FTP site. Please call 888-352-8722 for instructions.
3. Email files 4MB or less to support@redelephant.us
4. Mail files to our office: 20801 N. 19th Ave. Suite 8, Phoenix, AZ 85027

Artwork Format
If the artwork needs to be created, scanned or requires a color change a $60.00 per hour graphic design fee will apply. (Charges are calculated in actual time taken to prepare artwork with a minimum charge of $30.00). There is a $30.00 minimum setup fee on ALL projects that are not camera ready/print ready (See Below for Definition).

Hard copy artwork should be clean of any smudges or wrinkles and larger than actual product size. Note: A scanned image will only look as good as the art provided. Small text and detail will look blurred. It is possible to have our designers re-create hard copy files at the rate of $60.00 per hour. Please contact us to inquire about specific projects.

Camera Ready/Print Ready
In order for an art file to be considered camera ready/print ready, it must be sized to the correct proportions and be in acceptable format. All fonts must be outlined and colors in CMYK mode. We should not have to do any editing.

Acceptable Art Files Artwork
should be provided in any of the below listed file formats. All fonts must be converted to outlines or must be included (postscript). All files must be in CMYK, not RGB. Please indicate any PMS color codes.

• Adobe Illustrator (.ai files no later than version CS3)
• Adobe Photoshop (.psd files no later than version CS3)
• Encapsulated PostScript (.eps files saved as Binary)
• Portable Document Format (.pdf files)
• Tagged Image File Format (.tiff files saved in Macintosh Byte Order)
• Compressed Photographic Images (.jpg files saved at 100% of product size and at least 300 dpi)

If the files are Raster Images (such as a scanned image or picture), they need to be at least 300 dpi in CMYK mode (not RGB).

Please Stuff or Zip all files over 5MB.

All other file formats will be reviewed to determine the best course of artwork setup and an estimate prepared accordingly.

Proof:
This is the most important stage of the ordering process.
Upon completion of a proof, the graphics department will e-mail it in a digital format to each customer for review (keep in mind that printing processes use CMYK and monitors display colors in RGB). Faxed or hard copy paper proofs can also be sent to clients as an alternative.

WE WILL NOT ALTER A CUSTOMER'S CAMERA READY ARTWORK UNLESS REQUESTED AND ACKNOWLEDGED IN WRITING.

IT IS THE CUSTOMER'S RESPONSIBILITY TO VERIFY ALL CMYK VALUES CONTAINED IN ORIGINAL ARTWORK PRIOR TO SUBMISSION. We are not responsible for output that does not match the client's desired intent should the artwork contain incorrect CMYK percentages.

THE CUSTOMER IS RESPONSIBLE FOR APPROVING THIS PROOF AND A SIGNATURE IS NEEDED in order to proceed with production.

Please Review your proof carefully, WE ARE NOT RESPONSIBLE FOR ERRORS OR OMISSIONS ON PROOF SIGNED OFF BY CUSTOMER.